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Why sales traceability is the growth engine for SMEs in 2026

10 January 2026 by
Why sales traceability is the growth engine for SMEs in 2026
Gilda ENADA
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In an increasingly competitive economic context in Yaoundé and Douala, the difference between a stagnant business and a booming business no longer lies solely in the product, but in themastery of data. For an SME, knowing exactly what has been sold, when, by whom, and at what price is no longer a luxury: it is a condition for survival.



What you see is what you get

Insert text styles such as headings, bold and italic text, lists, and fonts using a simple WYSIWYG editor. Flexible and easy to use, it allows you to design and format documents in real-time. No coding knowledge is required, making content creation simple and enjoyable for everyone.



Personalisation tool

Click and edit content directly from the frontend, avoiding complex backend processes. This tool allows for quick updates of text, images, and elements directly on the page to simplify your workflow and control your content.

Ending the opacity of manual management


 Many entrepreneurs still manage their inventory and sales on paper records or isolated Excel files. This method exposes the business to three major risks:

  • Cash errors:Unexplained discrepancies that eat into your margin.

  • Stockouts:Losing a sale because you didn't know the last item had already gone.

  • Lack of visibility:Being unable to say which product is the most profitable for the month.




Traceability: Your real-time dashboard

Thanks to a systemERP (Enterprise Resource Planning)integrated like the one we are developing atUniversal House, each transaction generates actionable data.

Traceability allows you to:

  • Secure your revenue:Each sale is recorded and linked to a payment method.

  • Optimise your purchases:Only order what actually sells thanks to the analysis of your stock history.

  • Loyalise your customers:Identify your best customers and offer them personalised deals through a centralised CRM database.

 



Digital as a lever of trust

For your partners and investors, a company capable of presenting clear and certified sales reports inspires immediate trust. AsComputer & ICT Engineers, we have designed our platform to ensure that your data security is unbreachable. Our architectures based onDockerandOdooensure that your figures remain confidential, backed up, and accessible everywhere, even from your smartphone. 


Conclusion: Take the leap into modernisation

 Digital transformation is not just about having a website, but about having a tool that works for you. Traceability is the foundation on which you will build your business empire.

Do you want to audit your current sales system?Contact the Universal House team for a demonstration of our bespoke ERP solutions.

Contact us


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Why sales traceability is the growth engine for SMEs in 2026
Gilda ENADA 10 January 2026
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